When I say it is a great Ad, I am not praising the Ad, i am stating the obvious. An extraordinary example of social business by Samsung India.
If you think, it is for creating empathy for the visually impaired, you are wrong, they don't need it. They are hugely empowered and resourceful in their thought process and their deeds. They are more enabled than us in enjoying good things of life.
I think the video is a great source of inspiration, motivation, and a learning experience for people who have all the physical attributes and still feel impaired in their thought process.
I unhesitatingly admit that, I have learned that normal life is not about having certain things and not having certain things. Life is all about using all your physical, social, spiritual attributes and optimising them to lead a fulfilled life.
I know, every ad is promotional tool to sell the products, This one maybe no different. But I don't mind the commercial part, the actualization part.
However the sensitivities it has the capacity to create among people is worth appreciating.
I don't mind the not so hidden objective of creating a brand loyalty and increasing equity, behind the creation of this ad.
The social business route for expanding the brand loyalty and equity are not new to Indian organizations.
We have seen mainly Tata and Godrej advertisements hugely, based and related to the Indian social fabric.
Your valuable insights please....