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Monday, February 13, 2012
Unilever's five levers for change 02-14
By Paul Polman, CEO, Unilever
Business has been a powerful force in improving the lives of millions of people on our planet – whether through product and service innovation, job creation or new opportunities for suppliers and distributors. Yet, I believe business can do so much more. As the Occupy movement has highlighted, huge inequalities remain – and companies such as mine, need to think deeply about how we can be successful in a way that tackles the fundamental social and environmental challenges of our age.
I believe in capitalism, but I also believe we have to rethink it. We need a new sustainable and equitable model of capitalism. Consumers clearly want that too, and businesses that do not respond are at risk of being put out of business.